May 31, 2016

About Us

Kea Company is a global advisory firm that delivers influencer relations and strategic guidance for vendors of high tech products and services. Our professionals gained their industry insights through years of experience as influencer relations professionals, IT industry analysts and business executives.

Your clients and competitors talk to analysts and influencers and you need to be part of that conversation too. Kea Company enables technology vendors to maximise their business results through navigating and leveraging the industry analyst and influencer ecosystem. Today more than ever, influencer relations is a determining success component, considering that 50% of buying decisions are based on influencer activity.

Whether you are a well established vendor, or an emerging – but ambitious – technology provider, Kea Company can handle your influencer relations requirements. In addition, we have several other Business Advisory services to assist technology vendors succeed in business, no matter their maturity.

Our company history and milestones

Kea Company was founded by a group of like-minded professionals with a desire for the freedom and the responsibility to do better for clients, together. We share the same values of curiosity, intelligence and resourcefulness. Today we are active on a global scale and proudly serve a global client base.

2003: Company launched in Amsterdam, The Netherlands
2003: Started offering business advisory services to technology vendors

2010: Rebranded to Kea Company
2010: Started offering, next to business advisory, influencer relations services to technology vendors

2012: Acquired Daruma Concept to grow the DACH region

2013: Acquired Lighthouse Analyst Relations to grow the UK and US
2013: Started offering Premium Content to industry analysts, technology vendors and corporate IT professionals
2013: Became the number one firm in Analyst Relations worldwide, based on clients and global presence
2013: Established the first global Analyst Relations event: Analyst Relations Forum in London

2014: Acquired SageCircle to further expand our US presence bolstering Kea’s international footprint as a worldwide leading Analyst Relations firm
2014: Two day Analyst Relations Forum held in London: Kea Company partnered with ARInsights and was able to make this event free for the attendees because of the generosity of the event sponsors. The two-day long programme was filled with interactive sessions hosted by many notable AR professionals.

2015: Analyst Relations Forum London: The role of this year’s forum: to connect the dots around AR, including the different stakeholders that benefit from AR and the various angles from which AR people need to understand the rapid disruption of the market. It’s challenging to understand the changing situation, and to reflect that the Forum has moved from the 18th-century glamour of King’s College to a swish modern venue on the edge of London’s Tech City.

2016: Kea Company doubles European team: Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the analyst industry and in analyst relations.

2017: Kea Company acquires UK analyst relations consultancy Active Influence: Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy. Founded in 2010, Active Influence has helped many of the world’s largest technology companies to gain measurable business benefit from their relationships with analyst firms. Founder Richard East has become a partner in Kea Company, which obtained substantially all of Active Influence’s intellectual property and assets.