WHAT IS THE ANALYST VALUE SURVEY?
The Analyst Value Survey (AVS) is the only survey which gives you insights into how users of analyst research value different analyst firms including Gartner, Forrester and hundreds of mid-sized firms.
Kea Company is working with the Analyst Observatory at the University of Edinburgh Business School to ask professionals which analysts firms they use. Every year we show the changes. Analyst research has changed a lot over the last 20 years, when analyst insight was consumed by reading expensive reports.
Now analysts have a wide range of services, and have a substantial impact on companies that don’t have formal subscription agreements. The AVS prompts users to comment on the largest analyst firms, and also allows people to write in the names of other firms they work with.
The Analyst Value Survey plays a unique role in the analyst industry and has been held since 2001. Questions, please let us know.
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