Books on Analyst Relations
Kea Company is founded and managed by people with unequalled knowledge of global research firms’ inner workings and processes and the best practices of analyst relations. The Kea team has shared some of their insights in books written by Kea team members:
Win Them Over: A Survival Guide for Corporate Analyst Relations/Consultant Relations Programs – by Dr Efrem Mallach
Win Them Over was the first guide to corporate programs for influencing consultants and analysts in 1987. Now in its third edition (2013), Dr Mallach’s landmark book is a unique, step-by-step guide to what works in building relationships with analysts, consultants and other influential advisors. This book is a practical guide that gives experienced relationship managers a solid methodology for optimising effective communications.
Influencer Relations: Insights on Analyst Value – by Duncan Chapple and Sven Litke
Valuable analyst and advisory firms like Gartner Inc. and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focused on shifting those researchers and consultants’ impact on high-growth markets. No one has more expertise in the value of analysts and advisors than Duncan Chapple and Sven Litke. As the managing partner of Kea Company, the world’s largest analyst relations consultancy, their book gives insights into how analyst value is created and captured.
Order on Amazon.
Analysts on Analyst Relations – by Robin Schaffer with Efrem Mallach, PhD & Sven Litke
This book brings a voice to a global audience often missing from conversations on AR: the analyst’s voice. Analysts on Analyst Relations break barriers, and for AR professionals, the obstacles between analysts and vendors need breaking. This is the first book to examine the relationship from the analysts’ perspective.