Kea Company stands at the forefront of Analyst Relations advisory, specialising in empowering technology firms to establish a formidable presence within the industry analyst ecosystem. Our team, comprised of seasoned professionals with extensive backgrounds as influencer relations experts, IT industry analysts, and business executives, offers clients unparalleled insights and strategic guidance.
Investing in an analyst relations program is imperative for any technology company in the ever-evolving market. It provides a crucial avenue to engage with industry influencers and maintain relevance.
Recognising that over 50% of buying decisions are influenced by analyst activity, a robust Analyst Relations strategy becomes a pivotal factor in determining success. At Kea Company, we possess the expertise to navigate and leverage the industry analyst and influencer ecosystem adeptly. Whether you’re an established vendor or an emerging technology provider with ambitious goals, trust us to handle your analyst relations requirements and maximise your business results.
The calibre of our team intricately shapes the standard of service we extend to our valued customers. For over a decade, we’ve diligently curated and nurtured an exceptional pool of individuals within the industry. Our team comprises astute professionals, boasting an average of over two decades of immersive experience in various capacities, including analyst relations, roles within technology vendors, positions as industry analysts, and contributions as insightful business advisors.
Kea Company: Evolution and Achievements
Since 2010, Kea Company has acquired several leading Analyst Relations consultancies, embodying shared values of curiosity, intelligence, and resourcefulness. Our European, North American, and Asian consultants now proudly serve a global clientele.
2010: Founded in Amsterdam, The Netherlands, by Bram Weerts and Derk Erbé.
2012: Kea expanded into the DACH region by acquiring “Daruma Concept,” welcoming Sven Litke to the core team.
2013: The acquisition of “Lighthouse AR” facilitated growth in the United Kingdom and the North American region. The inaugural Analyst Relations Forum at Somerset House brought together 80 leaders to comprehend market disruptions.
2014: Further North American expansion occurred with the acquisition of “SageCircle.” The second Analyst Relations Forum at Somerset House, attended by 90 leaders and analysts, explored market disruptions. Co-founder Bram Weerts transitioned to full-time research.
2015: The Archivist’s Gallery hosted the third Analyst Relations Forum, connecting stakeholders and enlightening 100 leaders, analysts, and CMOs on market disruptions. Co-founder Derk Erbé shifted to full-time research.
2016: Under Co-founder Sven Litke’s leadership, Kea doubled its European team from five to ten professionals.
2017: “Active Influence” was acquired to bolster Kea’s presence in the United Kingdom.
2018: Kea Co-founder Sven Litke released the expanded second edition of “Influencer Relations: Insights on Analyst Value.” Co-founder Derk Erbé rejoined Kea.
2020: Continued growth of our ‘outsourced Analyst Relations’ service tailored for startups and mid-sized technology vendors. Kea Company’s international team now supports SMB vendors in over 20 countries.
2021: “Analysts on Analyst Relations: The SageCircle Guide” became the best-selling book on Analyst Relations. Co-founder Bram Weerts returned to Kea.
2022: With all co-founders back, Kea celebrated its most successful year, boasting the highest number of customers in its portfolio and an exceptional team.
2023: Kea Company expands globally with a new office in Dubai, led by Managing Director Sneha Kapoor. Formerly with IDC, Sneha brings expertise as a strategic go-to-market and business transformation advisor to enterprise customers and technology companies in the Asia-Pacific (APAC) and Middle East & Africa (MEA) markets.