Ideas and practical guidance on Analyst Relations, market positioning, buyer trust and how B2B technology companies influence the markets they sell into.
Featured insight
Nobody Buys Your Positioning
Positioning is what a company wants the market to believe. Buyers act on the picture created when those claims meet customer evidence, independent opinion and lived experience.
By Bram Weerts
Practical guidance
AR FAQ
Clear answers to the questions technology leaders ask about Analyst Relations.
MythBusters
A practical look at the assumptions that make Analyst Relations harder than it needs to be.
Books
Practical resources for building and improving an Analyst Relations programme.
The market does not update itself.
Kea helps B2B technology companies build the relationships, evidence and market understanding required to change how they are seen.